Editor, Velora Journal
Nora Veldt
Writes about attention, interfaces and the shape of a working day.
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Nora Veldt edits the Velora Journal. Before that she spent eight years as a product writer, mostly on tools people are forced to use rather than choose, which she describes as the best possible training for writing about software people might actually want.
Her interest is narrow and stubborn: what happens to a working day when the tools meant to organise it start competing for the same attention they were supposed to protect. She reads the research, then goes looking for the places it breaks down in practice.
She writes the Friday piece most weeks, and edits everything else.
- 01 Attention
The cost of picking up where you left off
Switching tasks is not the expensive part. Reassembling the context you had ten minutes ago is, and almost nobody budgets for it.
- 02 Working life
The meeting that should have been a note
Most recurring meetings survive because cancelling one requires a decision and keeping it does not. Here is how to tell the two apart.